Choose the right agent for you.

Choose well.

You will work closely with them. You will rely on them. You need to know more about them.

So, please look over “About Lisa” and “Client Stories” on this site.

Here’s a look at what will happen when I list your house.

•MARKETING•

It’s all about how your house presents itself. The appeal starts at the curb. Studies show that buyers make a decision within the first 15 seconds of entry.  A house in great condition attracts more buyers – and ultimately sells for more.  I’ll work with you to make your house look great inside and out.

The first exposure that buyers will have to your house are the photographs on websites and social media. They need to be good. I will make them so. I’ll help you get your house photo-ready and then coordinate and direct professional photography.  No cheap, cell phone pics from this Realtor.

Your house will be listed everywhere: on the MLS (Multiple Listing Service) and over 350 popular search websites through the proprietary Keller Williams Listing Service (KWLS).  Think Zillow, Trulia, Realtor.com, HomeFinder and more.  Wherever. Whenever.

Your house will be featured on social media including on several Keller Williams Facebook pages and our internal site for previewing upcoming listings.  I’ll also promote your house on my website, Facebook, Twitter and Instagram.

We may decide to schedule one or more Open House dates. If so, we’ll promote Open Houses well in advance through the MLS, the internet, social media, neighborhood invites, signage, and targeted phone and email invites.

•PRICING•

Most everyone wants as much as they can get.

And that’s pretty much what will happen, because the market will set the price. In other words, your house is worth what a buyer is willing to pay.  This “Pricing Pyramid” chart is based on years of data that shows the relationship of price to buyer interest.  A higher percentage of potential buyers will look at properties that are priced at or below “market value”.  There are more charts and graphs based on data to support this fact, but the bottom line is to price your house right.

We'll take a good look at what else is out there.

We’ll do that by performing a Comparative Market Analysis (CMA).  With my search tools and data, I’ll research current and recently sold listings in your area that have similar specs and features as your house. We’ll get comparative data on what willing buyers have recently paid and what current sellers in your area are asking and how that compares to your house.

Price it right. Right from the start.

A well-priced house will see the most activity within the first few weeks. An over-priced house will see much less activity. The longer a listing sits with no activity, the more likely that house will be purchased for under fair market value.  And keep in mind that the market will almost always correct an under-priced house.  Buyers will bid up the price to it’s true market value.

•NEXT STEPS•

  • Discuss your needs and timing with me
  • I'll prepare a Comparative Market Analysis (CMA)
  • We'll price your house
  • Prepare your house for sale (repair, de-clutter, etc.)
  • Stage your house for photography
  • Let me do the rest

BOTTOM LINE:
I'll help you price your house to sell. I'll help make your house look great.
I'll market it everywhere that buyers are searching.
I'll be in constant communication.
We'll get it sold.

So, let's talk.

Well, you'll mostly talk. I'll listen.